Ipsos 

The fictional magical formula is spelled IPSOS.

Ipsos S.A. is a global survey-based market research company headquartered in Paris, France. The company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the company has created or acquired more than 40 companies worldwide.

Contents

Business specialization

Ipsos has organized its business into five areas of specialization: advertising research, marketing research, media research, opinion polls and social research; and quality and customer relationship management research.

Financial performance

Ipsos' consolidated revenues totalled €718 million in 2005, up 18.8 percent on 2004, with an organic growth rate of 8.6 percent. In 2005, Ipsos derived 46% of its revenue from Europe, 34% from North America and 10% from Latin America. Lastly, the Asia-Pacific region and the Middle East together accounted for 10% of revenues.1

Top 10 of the market research sector 2006

Rank Company Sales in 2006
(million USD)
Growth in %
1 Nielsen Company 3,696.0 2.6
2 IMS Health Inc. 1,958.6 8.9
3 Taylor Nelson Sofres 1,851.1 2.5
4 Kantar Group 1,401.4 4.1
5 GfK AG 1,397.3 5.4
6 Ipsos 1,077.0 6.5
7 Synovate 739.6 9.5
8 IRI 665.0 6.6
9 Westat 425.8 0.8
10 Arbitron 329.3 5.9

Subsidiaries

Notes

  1. ^ Ispos Annual Report 2005

External links

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