The Runaway Bride case was the case of Jennifer Carol Wilbanks (born March 1, 1973), an American who ran away from home on April 26, 2005, in an effort to avoid her wedding with John Mason, her fiancé, on April 30. Her disappearance from Duluth, Georgia, sparked a nationwide search and intensive media coverage, including media speculation that Mason had killed her. On April 29, she called Mason from Albuquerque, New Mexico, and falsely claimed that she had been kidnapped and sexually assaulted by a Hispanic male and a white woman.

Wilbanks gained fame and notoriety in the United States and internationally, and her story persisted as a major topic of national news coverage well after she was found and her safety assured. Many critics of the mass media attacked this as a media circus. Howard Kurtz, influential media critic for the Washington Post and CNN, wrote that the runaway bride had become a "runaway television embarrassment," and compared the story to a soap opera.¹

Wilbanks' repeating of the false claims to investigating officers resulted in a felony indictment of giving false information to police, a charge that could have resulted in up to five years of imprisonment. On June 2, 2005, Wilbanks pleaded no contest to the charge. As part of her plea bargain, she was sentenced to two years' probation and 120 hours of community service and was ordered to pay $2,250 in restitution to the Gwinnett County Sheriff's Department. Also as part of the deal, a misdemeanor charge of filing a false police report was dismissed. Wilbanks' record will be expunged if she successfully completes probation. On March 15, 2008, her ex-fiance, John Mason, married another woman, Shelley Martin, in a quiet ceremony at his parents' home in Duluth.²

Timeline

• April 26, 2005 — Mason notified police that Wilbanks was missing two hours after she failed to return from her evening jog.
• April 27 — 250 people took part in the search for Wilbanks. Local police speculated publicly that Wilbanks' disappearance might be "a case of the premarital jitters," but the search continued. The mayor of Duluth later reported the city spent between $40,000 and $60,000 in the search.
• April 27 — Police received numerous pieces of evidence that later turned out to be false leads, including large clumps of dark brown hair in an area next to a retention pond, a variety of clothing, and purported murder weapons.
• April 28 — Woodruff announced that because there were no other explanations, Wilbanks' disappearance was being handled as a criminal investigation. The FBI and the Georgia Bureau of Investigation were now involved in the case.
• April 29 — Wilbanks' relatives offered a $100,000 reward and planned vigils. Later that day, Wilbanks called Mason from a pay phone and told him that she had been kidnapped, but had just been released. She also called 911, declaring in a frantic voice that she had been kidnapped and sexually assaulted by a Hispanic man and a Caucasian woman in their 40s driving a blue van. When asked if she knew what direction her captors went after setting her free, she said, "I have no idea. I don't even know where I am." The calls were traced to a pay phone at a 7-Eleven convenience store in Albuquerque, where she was picked up by local police. Her family publicly thanked the media for getting through to the kidnappers. Later, during police interrogation, Wilbanks admitted that she had not, in fact, been abducted, but needed time and space to escape the pressures of her upcoming wedding.
• May 17 — Wilbanks officially canceled her engagement to her fiance.
• May 25 — Wilbanks was charged with making false statements.³
• May 31 — Wilbanks reached an agreement with the city of Duluth to repay more than $13,000 in costs incurred by the city in their search.⁴
• October 10, 2006 — Wilbanks filed a lawsuit against her ex-fiance for $500,000, claiming it is her share of a home the ex-fiance purchased with the proceeds to a book deal he negotiated for them when she was medicated, plus punitive damages.⁵

Media frenzy

As the story had become nationally newsworthy as a search for a possibly kidnapped or murdered bride, it lost some of its importance when it was discovered she had merely run away. However, coverage continued by some reporters and news outlets, discussing issues such as:

• editorializing upon the choice by her accusation against a fictional Hispanic man
• reporting on the gratuitous details of her lies to the police
• speculating about what should be done to people who exact a cost on public services when they run away
• reporting on biographical details including her crime record and her entry into psychological counseling

Aftermath and lawsuit

On May 22, 2006, People magazine reported that Wilbanks and Mason had officially called off their engagement.

According to the BBC, Jennifer Wilbanks sold the media rights to her story to a New York firm for $500,000.⁶ She did not offer to repay the whole cost of the search, totalling almost $43,000.

In September 2006, Wilbanks filed a lawsuit against her ex-fiance, claiming that while she was hospitalized and under medication, she granted Mason power of attorney to negotiate the sale of the couple's story to a publisher in New York. According to her, Mason struck a deal for $500,000 and used the money to buy a house (in his name only), from which he later evicted Wilbanks. She claimed as damages $250,000 as her share of the house, and another $250,000 in punitive damages. Mason countersued, claiming emotional distress from being left at the altar. In December 2006, both parties dropped their respective suits.⁷

Impact of the events

Wilbanks has inspired a "Runaway Bride" action figure and a hot sauce called "Jennifer's High Tailin' Hot Sauce." An auction on eBay of a slice of toast carved with a likeness of Wilbanks closed with a winning bid of $15,400.⁸

Nearly two years after Wilbanks ran away, the incident was used by the Albuquerque Police Department as a means of attracting new recruits to the police force. The APD used an image of a bride in a white wedding dress and veil being apprehended by Officer Trish Hoffman on a billboard with the advertisement reading "Running away from your current job? Call APD Recruiting" followed by the department's phone number. Hoffman was the officer who was pictured in the media leading Wilbanks through the Albuquerque airport after being taken into custody. The Police Department's reasoning for using the image was the fact that many people would recognize the reference to the incident and that people still talked about Wilbanks. ⁹

A new musical based on Wilbanks' story is set to open on March 13, 2008 at the Red Clay Theater in Duluth, Georgia. ¹⁰

A photo of Wilbanks appears in the trailer of the upcoming 2008 movie about professional poker, The Grand, as one of the many women Woody Harrelson's character has been married to in the past.¹¹

See also

• Media circus
• Cold feet
• Missing white woman syndrome
• Runaway Bride (1999 film)

References

External links

• Albuquerque police report - April 30, 2005
• Mugshot
• "Wilbanks gets 2 years' probation, plus community service" - CNN article, June 3, 2005