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The Raj Television Network was started in 1994 and is an important player in the South Indian cable television market. It operates two channels in Tamil - Raj TV and Raj Digital Plus. The content distributed by these two channels includes music videos, movies, other entertainment programs.

The Raj Television Network was started in 1994 to provide wholesome entertainment for the entire family.

Through its two channels - Raj TV , Raj Digital Plus, the network presents its viewers a smorgasbord of some of the best shows in South Indian entertainment today.

Due to its close interaction with the local market, the Network has come to understand not just the South Indian entertainment industry, but also the needs of the South Indian audience, their culture and aesthetic sense.

This understanding when combined with a strong commitment to content development has resulted in a combination of programmes appealing not just to South Indian viewers in urban and rural India but also to those outside India.

Any television channel is only as popular as its shows and at the Raj Television Network, there is every effort being taken to ensure the audience gets just the right mix of music and dance, entertainment and information, film and fantasy.

The Network runs a number of popular serials presented by some of the best names in South Indian films today. These in combination with a number of popular chat shows and game shows give the network an edge with the viewers.

In addition the Network has built up a library of some of the best in Tamil And Telegu films from the nostalgic old favourites to the box office hits of today.

In today's world information is the catch word and the Raj Television Network has capitalised on the increasing demand for news that is unbiased, timely and accurate.

Today, the Network is equipped to give you the news the moment it happens and has often been the first to air the news. But speed while important, has never been at the expense of sensitive and accurate reporting.

Today, we are at the dawn of a new millennium. News and entertainment are more important than they have ever been before. But with the growing competition, it is the people who will choose, who will decid what they want and what they do not.

The Raj Television Network understands this. A lot of effort is being taken to ensure that the programming mix appeals to people of all ages, of all backgrounds making it truly a People's Channel.

On April 2008 Raj Tv has announced that the channel will link up with Astro All Asia Networks plc (Astro) to air its channels in Malaysia via direct-to-home platform.

Starting as a network in 1994 to provide family entertainment, the fast- growing regional broadcaster plans to enter the Malaysian market with the same concept, offering a genre of family [[entertainment] programmes.

"Malaysia is the second biggest market after Chennai. Raj Tv will be targeting the family segment because we have the best range of devotional and serials to offer.

Raj TV, which boasts of having some of the best programmes from south India's entertainment industry, namely serials, talk shows, games, devotional programmes and news bulletins, is gearing to compete with other Indian channels that are on air in Malaysia.

"Raj Network have six channels and we will select the best and give a bouquet of channels for Malaysian audience. Malaysia is an exciting market, not only the Indian audience, but there are also Malay and Chinese viewers".

Raj TV and Astro are expected to sign a five-year contract and in the first year, the south Indian channel expects to earn about RM940,000 (US$300,000) in revenue from the venture.

Malaysia's first cable TV, Astro, which came into business in 1996, is broadcasting programmes in over 100 pay-TV channels across Malaysia, India and Brunei, with over two million subscribers currently.

Malaysia, with 1.8 million Indians, the largest Indian population outside India, has become an attractive market for Mumbai's Bollywood and Chennai-based Kollywood music and film industries.

India produces nearly 800 movies annually in various languages, making it one of the world's largest and oldest film industry.

References

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