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Santo Versace |
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This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. (January 2008) |
Santo Versace (born December 16, 1944) is the president and co-chief executive officer of Gianni Versace SpA, based in Milan, Italy.
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He was born on December 16, 1944, in Reggio Calabria where he grew up with his younger brother Gianni and younger sister Donatella, along with their father, Antonio, and dressmaker mother, Francesca. An older sister, Tina, died at the age of twelve from an improperly treated tetanus infection.1 By age six, Versace joined his father and continued to work after school and summers with him until he attended university. When not in school, he helped care for his younger sister, Donatella.
In 1998, Santo was appointed president of the Italian Fashion Chamber where he served from 1998–1999. Santo is married to Cristiana. They live in Milan with their two children, Francesca and Antonio. He is also the uncle of his sister Donatella's two children, Allegra and Daniel.
In 1968 Santo graduated from the University of Messina with a degree in economics. He began working first as a banker in Reggio Calabria for Credito Italiano and later as a high school teacher of economics and geography. In 1972, he completed his military service as an officer in the “Genova cavallria.” Upon completion of his service, Santo opened his own accounting office in both Reggio Calabria and Milan. In 1976, he joined his brother Gianni Versace in Milan to support him in his rising career.
In 1977, Santo Versace, along with Gianni, founded the Gianni Versace trademark. Santo played a leading role in the success of the Versace brand by focusing on communication, organization, productivity, and quality. He oversaw all areas of the business--including sales, distribution, production and finance--and quickly became one of the industry's leading and most well-respected businesspeople.
With their sister, Donatella, the team built the Versace Empire into a worldwide luxury company generating over $1 billion per year in retail sales. Today, together with Donatella, Santo continues to lead the house of Versace.
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