A sockpuppet is an online identity used for purposes of deception within an Internet community. In its earliest usage, a sockpuppet was a false identity through which a member of an Internet community speaks while pretending not to, like a puppeteer manipulating a hand puppet.¹

In current usage, the perception of the term has been extended beyond second identities of people who already post in a forum to include other uses of misleading online identities. For example, a NY Times article claims that "sock-puppeting" is defined as "the act of creating a fake online identity to praise, defend or create the illusion of support for one’s self, allies or company."²

The key difference between a sockpuppet and a regular pseudonym (sometimes termed an "alt" which is short for alternate, as in alternate identity) is the pretense that the puppet is a third party who is not affiliated with the puppeteer.

The first known usage of the term was on July 9, 1993 by Merciful Lee Dickens in a posting to bit.listserv.fnord-l, but the term was not in common usage in USENET groups until 1996.

Notable public examples

Notable examples involving public figures in recent years include:

• John Lott, author of More Guns, Less Crime, who, between 2000 and 2003, posted under the "sock puppet" name of "Mary Rosh",³ praising Lott's teaching, and arguing with Lott's critics on Usenet. The name was also used to post outstanding reviews of his books, and panning books of rivals on online book sites. Lott admitted he had frequently used the name "Mary Rosh" to defend himself, but claimed the book reviews by "Mary Rosh" were written by his son and wife.
• Lee Siegel, writer for The New Republic magazine, was suspended for defending his articles and blog comments using the user name "Sprezzatura". One such comment, defending Siegel's bad reviews of Jon Stewart: “Siegel is brave, brilliant and wittier than Stewart will ever be.”^{4 5}
• In 2006 a top staffer for then-Congressman Charlie Bass (R-NH) was caught posing as a "concerned" supporter of Bass's opponent Democrat Paul Hodes on several liberal NH blogs, using the pseudonyms "IndieNH" or "IndyNH". "IndyNH" was "concerned" that Democrats might just be wasting their time or money on Hodes, because Bass was unbeatable. ⁶
• In January 2007, the press secretary of San Francisco Mayor Gavin Newsom, John Ragone, admitted that he posted pro-Newsom comments to the blog SFist from his computer variously as "John Nelson" (a friend) or as "Byorn." The San Francisco Chronicle reported that Ragone stated that "he answered Newsom's critics using others' names because being online 'was fun—it's where people are having fun.'" ⁷
• In 2007, the CEO of Whole Foods, John Mackey, was discovered to have posted on the Yahoo Finance Message Board, extolling his own company and predicting a dire future for their rival Wild Oats Markets while concealing his own relationship to both companies under the screen name "Rahodeb". ⁸

Strawman sockpuppet

A strawman sockpuppet is a false flag pseudonym created by a user with one point of view, but acts as though the puppet has an opposing point of view, in order to make that point of view look bad and generate negative sentiment towards that view. Such sockpuppets will typically advance foolish straw man arguments that their puppeteers can then easily refute. They often act in an unintelligent, uninformed, or bigoted manner. The effect is to discredit more rational arguments for the same side.

Meatpuppet

The term meatpuppet or "meat puppet" is used as a pejorative description for a number of quite different online behaviors. Its earlier recorded use is in cyberpunk novelist William Gibson's Neuromancer (1984).⁹ The term had a long previous history before the internet, perhaps most infamously in 1980 by hardcore band, the Meat Puppets.

Editors of the online encyclopedia Wikipedia use "meat puppet" to deprecate contributions from a new community member if the new member was (allegedly) recruited by an existing member only to back up the recruiting member's position.¹⁰

A number of other online sources, however, use the term "meatpuppet" for varied sockpuppet behaviors. For example, according to one online encyclopedia, a meat puppet "publishes comments on blogs, wikis and other public venues about some phenomenon or product in order to generate public interest and buzz"—that is, engages in the kind of behavior more widely known as astroturfing.

A recent article in The Chronicle of Higher Education claims that "[t]he 'meat puppet' is a peculiar inhabitant of the digital world—a fictional character that passes for a real person online." ¹¹

Yet another online journal says the meat puppet is someone who posts "sick, insulting things" in order to discredit a point of view that is not the point of view of the account creator. This behavior is more commonly called "strawman sockpuppetry."^{citation needed}

Ballot Stuffing

Sockpuppets may be created during an online poll to submit multiple votes in favour of the puppeteer. A related usage is creating multiple identities each supporting the puppeteers views in an argument, attempting to cast the puppeteer in a positive light and sideline opposition voices.

A sockpuppet-like use of deceptive fake identities is used in stealth marketing. The stealth marketer creates one or more pseudonymous accounts, each one claiming to be owned by a different enthusiastic supporter of the sponsor's product or book or ideology.¹²

A single such sockpuppet is a shill; creating large numbers of them to fake a "grass-roots" upswelling of support is known as astroturfing.

See also

• False flag
• Troll (Internet)
• Online reputation
• Shill

References

External links

• Sock puppet entry in the Jargon File