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The Daily Sport |
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This article or section has been nominated to be checked for its neutrality. Discussion of this nomination can be found on the talk page. (April 2008) |
The Daily Sport is a tabloid newspaper published in the United Kingdom by Sport Media Group. The daily paper was launched in 1991 by David Sullivan, following on from its Sunday sister title, The Sunday Sport (first published in 1986).
The Sport has tried to find a niche by giving little attention to political news or world current events, instead its news coverage indulges more in yellow journalism, with stories generally taken from agencies and wire copy, with an emphasis on celebrities, bad behaviour and toilet humour. This paucity of real news has led to the question of whether The Sport merits the description "newspaper" at all. The two papers are famous for stories in the style of "I saw Elvis Presley working in my local Tesco", which could be regarded as totally fabricated. The Sport publishes a large amount of mild softcore pornography every day, specialising in fake nude pictures of celebrities with captions such as "Celebrity's fury at fake nude pics!". The front page often features these pictures with the added caption "See inside for more", and also paparazzi "upskirt" pictures of celebrities getting into and out of cars, etc.
The majority of advertising is for adult goods and services. A feature of the paper is the section of "classified" advertisements, which in reality comprises a series of one-line advertisements for escorts and similar services up and down the country.
The Sport claims to have launched the careers of numerous models, among them is Linsey Dawn McKenzie, who began posing topless for the newspaper in 1994 and Cherry Dee who began posing topless for them in 2003 when they were sixteen (the legal age of consent for such activity in the UK at the time). Among recent popular Sport models are Kelly Bell, Hannah Claydon and Lauren Pope, however, very few Sport models also appear in the tabloids which the paper regards as its rivals.
The Daily Sport and The Sunday Sport were sold by David Sullivan to Sport Newspapers Group in 2007. The papers were relaunched in April 2008 under the editorial leadership of Barry McIlheney and James Brown [1] the founder of Loaded Magazine. In October 2008 Pam McVitie was appointed the first Female editor of the Daily Sport [2]1
When Viz produced a spoof version of the Daily Sport featuring animals talking about their sex-lives, the legally-compulsory small print phrase "Registered at the Post Office as a newspaper" was changed to "Registered at the Post Office as an aid to masturbation".
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