WSB-TV 

WSB-TV
Atlanta, Georgia
Branding WSB-TV, Channel 2 (general)
Channel 2 Action News (newscasts)
Slogan Coverage You Can Count On
Channels Analog: 2 (VHF)

Digital: 39 (UHF)

Affiliations ABC
RTN on DT2
Owner Cox Enterprises, Inc.
(Georgia Television Company)
First air date September 29, 1948
Call letters’ meaning Welcome
South
Brother
(taken from AM sister station)
Sister station(s) WALR-FM, WBTS, WSB (AM), WSB-FM, WSRV
Former channel number(s) 8 (1948-1950)
Former affiliations Primary:
NBC (1948-1980)
Secondary:
ABC (1948-1951)
Transmitter Power 100 kW (analog)
1000 kW (digital)
Height 316 m (analog)
301 m (digital)
Facility ID 23960
Transmitter Coordinates 33°45′51.7″N, 84°21′41.7″W
Website www.wsbtv.com

WSB-TV is the ABC affiliate in Atlanta, Georgia, broadcasting on analog channel 2 and digital channel 39. It is the flagship television station of Cox Enterprises and is co-owned alongside the Atlanta Journal-Constitution and the WSB radio stations (although all entites are operated independent of each other). Its transmitter, offices, and studios are located in Midtown Atlanta at 1601 West Peachtree Street along with the studios of sister radio stations WSB-AM, WSB-FM, WBTS, WSRV, and WALR-FM.

WSB-TV is also available across Georgia to Cox Cable subscribers in the Macon area, although ABC programming is usually blacked out through syndex protection by another local ABC affiliate, WPGA-TV. WSB-TV is also available on cable systems in South Georgia (as far south as the Florida border) due to a lack of an ABC affiliate in the Albany DMA. This is possible because WSB-TV is uplinked onto the AMC-10 satellite.

Contents

History

Early history

WSB-TV first began broadcasting on September 29, 1948. It is the second-oldest station south of Washington, D.C.; only Richmond, Virginia's WTVR-TV is older. James M. Cox, publisher of the Atlanta Journal, started the station; he also owned WSB radio (AM 750 and 104.5 FM, now on 98.5 FM). Cox owned WSB-AM-FM-TV under the banner of Miami Valley Broadcasting Inc. which later on changed its name to the modern-day Cox Enterprises.

WSB-TV originally broadcast on channel 8. At that time, its present channel 2 allocation was licensed to the Journal's rival newspaper, the Atlanta Constitution, who had plans to start WCON-TV there. In 1950, the two newspapers merged. At the time, the Federal Communications Commission did not allow one entity to own two television stations in the same market. Accordingly, WCON-TV and WSB-TV merged, operating under WSB-TV's license but using WCON-TV's channel 2.

In 1955, the WSB stations moved into the noted "White Columns" building. They would remain there for 43 years, until a modern new facility was built adjacent to it on the same property in 1998. The new building, which has been called "Digital White Columns" by some, is located just off Atlanta's famed Peachtree Street. The older building was razed shortly after the new building was occupied. The original columns that stood on the front portico of the old building were placed in a garden area alongside the new building. Brand new white columns have been placed inside the glass-enclosed lobby of the newer building.

WSB-TV started out as a primary NBC affiliate, owing to its radio sister's long affiliation with NBC radio. It also carried some ABC programming (from 1949 shared with WAGA-TV) until WLWA-TV (channel 8; now WXIA-TV, channel 11) signed on in 1951.

The station was the original home to the relocated Atlanta Braves baseball team, carrying the games from 1966 to 1970, until they moved to their current longtime home of what is now WPCH-TV, in 1971. Its sister AM station, is the longtime radio flagship of the Braves, carrying the broadcasts for a total of 38 of the 43 years that the franchise has been in Atlanta, dating back to 1966. Ernie Johnson, Sr., a former Braves pitcher and father of his namesake Turner Sports broadcaster, with future Hall of Fame announcer Milo Hamilton (who simutaneously pulled double-duty anchoring Channel 2's sportscasts during this time) lead the WSB Radio and Television Braves network.

As an ABC affiliate

ABC was the highest rated network for most of the late 1970s and, at that time, was looking for stronger affiliates across the country, including Atlanta. ABC's longtime Atlanta outlet, WXIA, frequently traded second place with WAGA. However, WSB-TV was the far-and-away market leader despite being affiliated with last-place NBC. So during the summer of 1980, both stations conducted an experiment unusual for a large market: WXIA aired NBC daytime shows in the morning and ABC daytime shows in the afternoon, while WSB aired ABC shows in the morning and NBC shows in the afternoons. By the time it was over in September 1980, WSB-TV finally swapped affiliations with WXIA, and joined ABC.

WSB-DT went on the air on April 17, 1998, making it one of the first regular-service DTV stations in the country.

News operations

Appropriately for a station with roots in a newspaper, channel 2 has a strong news tradition. It has led the news ratings in Atlanta for as long as records have been kept.

One factor behind channel 2's dominance is talent continuity. Many of the station's personalities have been on the air for 15 years or more. Monica Pearson (known as Monica Kaufman until 2005) has been the station's top anchorwoman since 1975. Glenn Burns has been the main weatherman since 1981. Chuck Dowdle has been sports director since 1985. WSB-TV's weeknight news team--anchors Pearson and John Pruitt, weatherman Burns and sportscaster Dowdle--has been together since 1994, longer than any news team in Atlanta.

WSB-TV debuted local newscasts in high definition during its noon broadcast on September 27, 2006. It is the second in the Atlanta market to do so, behind WXIA. It is also the second Cox station behind WFTV to switch to HD. With the switch to HD came a new HD set and HD graphics from Giant Octopus which are similar to those seen on WFTV.

Digital television

The station's digital channel:

Digital channels

Virtual
Channel
Physical RF
Channel
Video Aspect Programming
2.1 39.1 720p 16:9 Main WSB programming / ABC HD
2.2 39.2 480i 4:3 Retro Television Network programming

WSB-DT is currently not broadcasting in 5.1 surround sound.

The over the air, digital sub-channel 2.2 started carrying the Retro Television Network on January 28, 2008[1].

WSB-DT 2.2 RTN Test Card.
WSB-DT 2.2 RTN Test Card.


Current News Personalities

Anchors

Severe Weather Team 2

Sports

Hosts

Reporters

Consumer

Investigative

Health

Triple Team Traffic

Additional reporters


Former personalities

References

  1. ^ Atlanta Business Chronicle (2007-11-20). "TV classics come to WSB with RTN", American City Business Journals, Inc.. Retrieved on 2007-12-12. 

External links